FCB has been selected for global advertising duties by the Hero Group, a Swiss-based international food company after a formal review. The company’s brands include Betty Crocker, Cake Mate, Organix, Beech-Nut and others, although FCB will work on just the Hero "masterbrand" products. It operates in over 30 countries where it markets jams, food and milk for babies and toddlers, and other products. The account will be run out of the agency’s Zürich office, which led the pitch. “FCB Zürich and the entire FCB network not only convinced us with their strategic vision and creativity regarding the Hero masterbrand, but also with their way of working and collaborating with us,” stated Sandra Echecopar, Marketing Director at Hero Group. (This item has been updated).