The fashion designers behind the luxury line
Marques'Almeida have a
whole new take on personalized email marketing.
For their 2015 campaign, the designers are sending individually personalized emails to their friends and clients based on the recipient's
interests. The customers filled out a questionnaire about how their style demands and the designers are having their photographer and stylist friends create images with specific
looks for these individual customers. Read the whole story at New York Magazine »
