- Yahoo, Tuesday, September 1, 2015 12:09 PM
SPENDA will team up with Yahoo and Tumblr to relaunch a campaign, Sweet Swaps, that ran last year, which saw a 900% increase in engagements after running paid media on the site. Paid engagements on
Tumblr such as likes, reblogs and follows exceeded the industry benchmark by 32%. The campaign will feature content from food experts, such as Laura in the Kitchen, and the Cooking Channel.
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