• by Steve McClellan  @mp_mcclellan, November 12, 2015

Mullen Lowe has created a new video ad campaign--#GRONKISMYCOPILOT—for its client JetBlue. The campaign, starring New England Patriots star Rob (“Gronk”) Gronkowski highlights a new five-year sponsorship deal that makes JetBlue the official airline of the NFL team. 

Gronkowski is known as a bit of a character and something of a media quote machine. Asked if he had any guarantees to make before the Super Bowl earlier this year—the reporter was obviously hoping for a “we’re gonna win it" type quote—Gronkowski replied “the game will be on Sunday.” 

And the Patriots star also has a JetBlue connection—his uncle Paul Hocking is the airline’s Chief Pilot. They both star in the first of five videos that are part of the campaign. 

The video, titled, “Bring Your Nephew To Work Day,” opens with Gronk and his uncle sitting across the aisle from one another in a JetBlue plane. The nephew implores his uncle to let him fly the plane, given their respective organizations’ new connection. “It’s a no-brainer,” the football star says.

Being a smart and responsible Chief Pilot, Uncle Paul says no. “Then what I’m supposed to do?” Gronkowski asks. After a long stare from the uncle, the scene cuts to the back of the plane where the footballer, in uniform, puts on some studly dance moves as he attends to his task-- cleaning the plane. 

Other videos in the series will debut shortly.