• by Erik Sass  @eriksass1, January 21, 2016

National Geographic Travelis launching another major content campaign for a tourism client with the debut of its new online hub dedicated to South Australia, the magazine announced Thursday.

Like NatGeo’s previous effort for Visit Florida, the content highlights adventurous experiences available to visitors to the state of South Australia. South Australian Tourism Commission joined forces with the publication for the promotion.

The content program created by NatGeoTravel, called "South Australia’s Adventures of a Lifetime," features articles about 30 adventure travel destinations in the state, along with photo galleries, video, an interactive map, and guides with basic information for planning a trip.

Articles describe trips to destinations including Kangaroo Island, a wildlife refuge with pristine beaches; South Australia’s wine district; opal mines; Australia’s largest lake; and a shipwreck open to divers, among others. The journeys are sorted into categories including cultural adventures, outdoor adventures, wildlife adventures, and active adventures.

As with NatGeo’s regular editorial photos play a large role in bringing the locales alive, with images contributed by professional photographers Dan Westergren and Spencer Milsap. Their photos have also been featured on NatGeoTravel’s popular Instagram account to drive engagement with the program.

As part of the promotion, NationalGeographic.com is hosting a sweepstakes with a chance to win an adventure trip for two to South Australia. The hub features display advertising for South Australia.

Last October, NatGeo unveiled a similar content hub, called “Florida’s Pristine Parks,” created for Visit Florida, featuring photo galleries and text about parks and natural preserves. Blogs by National Geographic photographers gave readers an inside look at their work as they document Florida’s natural attractions.

The hub also offered travel tips and recommendations for additional tourism destinations near the parks, and carried display advertising linking to VisitFlorida.com, as well as links to NatGeo’s own branded travel service, National Geographic Expeditions.