- Campaign, Wednesday, March 2, 2016 6:17 AM
Ikea is reviewing its estimated EUR400 million (GBP312 million) global media-buying arrangements with at least five agency holding groups. It is not clear whether Ikea plans to consolidate its
buying with fewer agencies. WPP's Group M is believed to be the agency group that has the single largest part of Ikea's business, but all of the five biggest ad groups handle the Swedish furniture
giant in different territories.Read the whole story at Campaign »
