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Ikea Calls GBP300m Media Review

  • Campaign, Wednesday, March 2, 2016 6:17 AM
Ikea is reviewing its estimated EUR400 million (GBP312 million) global media-buying arrangements with at least five agency holding groups. It is not clear whether Ikea plans to consolidate its buying with fewer agencies. WPP's Group M is believed to be the agency group that has the single largest part of Ikea's business, but all of the five biggest ad groups handle the Swedish furniture giant in different territories.

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