• by Wendy Davis  @wendyndavis, March 9, 2016

The U.S. Supreme Court won't review a decision dismissing Multi-Time Machine's lawsuit against Amazon over search results.

The judges, who quietly rejected Multi-Time Machine's request for review last week, did not give a reason for their decision. The move lets stand a decision by the 9th Circuit Court of Appeals, which ruled 2-1 last October that Amazon's search results pages don't confuse consumers.

Multi-Time Machine, which sells $2,000 watches, unsuccessfully alleged that its trademark was violated when Amazon displayed watches by other manufacturers in response to searches for "Multi-Time Machine."

The watchmaker, which doesn't sell its products on Amazon, argued that Amazon's search results page "lures the consumer into the false expectation that the displayed products have a connection to MTM's trademark."

The legal fight between Amazon and Multi-Time Machine dates to 2011, when the watch company alleged that Amazon's search engine tricks consumers by returning links to watches made by Luminox and Chase-Durer in response to searches for phrases like "MTM special ops."

In 2013, U.S. District Court Judge Dean Pregerson in the Central District of California sided with Amazon and dismissed the lawsuit, Pregerson ruled that Multi Time didn't present enough evidence to show that Amazon's practices confused consumers.

Multi-Time Machine then appealed to the 9th Circuit.

A three-judge panel initially sided against Amazon in a 2-1 decision. But several months later, the panel reconsidered the case and ruled in favor of Amazon.

A host of other Web companies, including Google, Twitter, Pinterest, eBay and Yahoo, backed Amazon in the case. They argued that Amazon shouldn't have to face litigation based on "a mere possibility of confusion by an unsophisticated consumer."