DigitasLBi hired Doug Schiff as executive creative director/executive vice president of the Boston and Detroit offices. Schiff will be based in Boston and report to Ronald Ng, chief creative officer
of DigitasLBi North America. In his new role, Schiff will head up all creative work for Boston and Detroit, working with clients like Dunkin' Donuts, General Motors and Goodyear. Most recently, he was
executive creative director of OgilvyOne China, overseeing Beijing and Shanghai. Schiff also served on Ogilvy's Asia Creative Council and OgilvyOne's Worldwide Creative Council. Schiff began his
career at Leo Burnett in Chicago, and from there he went overseas: first to Dentsu's Tokyo office, and then onto JWT's Singapore office. He then returned stateside and worked at FCB's San Francisco
headquarters on Levi's, Kikkoman and various IT clients. "Doug approaches every challenge with thoughtful, creative ingenuity," said Ng. "As a leader loved by clients and trusted by his teams, we are
lucky to have him join an already strong creative cast. I can't wait for Doug to bring his global perspective to all our clients' brands."