Around the Net
Luxury Marketers Lag in Email Strategy
- Forbes, Friday, April 22, 2016 5:12 AM
Luxury marketers lag behind others when it comes to email marketers, according to a new study from ContactLab. While these marketers are good at localizing their message via email, they lack e-commerce and cross channel integration, the study found. The research did note that among luxury retailers, Cartier and Burberry led the field in terms of email proficiency and strategy.
