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Plusnet Consolidates CRM With Karmarama

  • Campaign, Tuesday, April 26, 2016 6:11 AM

Plusnet, the internet provider owned by BT, has consolidated its CRM account into Karmarama. Karmarama already handles Plusnet’s advertising, having won the business in 2010 following a competitive pitch. Plusnet’s CRM work was previously handled by OgilvyOne, which has had the direct marketing account for BT since 2001. OgilvyOne will continue to work on the main BT CRM account.

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