• Re/code, Tuesday, May 3, 2016 12:39 PM

The application Hustle, run by former Facebook employees and Obama ‘08 staffers, allows users to reach large numbers of people through text messaging. The team understood that while social-media strategy tools were relatively robust, the ability to coordinate volunteers and supporters on the ground needed a different approach. Sanders’ success in reaching young voters and driving turnout was supported by Hustle’s messaging service. Hustle explains that they are “adapting to the times by sending out millions of personal text messages from volunteers to prospective voters.”

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