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Criteo Paying $250M For HookLogic

  • Re/code, Wednesday, October 5, 2016 2:17 PM
Ad-tech firm Criteo plans to pay $250 million for HookLogic. “HookLogic works with retailers like Walmart, Target, Costco and Best Buy to sell sponsored ad placements on their web pages when shoppers search for a product on their sites,” Recode explains. “Consumer brands bid to place these cost-per-click ads across HookLogic’s network of e-commerce sites.”

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