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How To Get Your Email Delivered
- Marketing Tech News, Wednesday, October 26, 2016 9:25 AM
A good deliverability profile is essential, because 87% of consumers do not trust emails that land in 'junk' -- in fact, emails that land in junk are only a fifth as effective as those that successfully reach an inbox. There are a number of factors that influence deliverability. Because there are so many considerations, email isn't always the 'quick win' that many marketers hope.
