Lachlan Badenoch joined Carmichael Lynch as chief strategy officer. He joins the agency from Minneapolis-based Zeus Jones, where he worked on Nestle, GMI and Purina. Before that, he was based in
Paris directing global strategy for Publicis Groupe clients like Nestlé and Orange. Prior to that, he spent time at Fallon Minneapolis as planning director on the BMW, Brawny and Purina
accounts. Badenoch began his strategy career at Leo Burnett London, where he worked on digital and branded entertainment projects for Heinz, Nintendo, McDonalds and Virgin.
"Lachlan has a proven,
global track record of doing groundbreaking work and inspiring teams on all sides of the business," said Marcus Fischer, president of Carmichael Lynch. "He is an exciting addition to our leadership
team, and we're thrilled to have him bring his depth and breadth of experience to Carmichael Lynch."