Around the Net
Retailers Making It More Difficult To Unsubscribe From Email
- Marketing Land, Friday, November 4, 2016 7 AM
According to an Online Trust Alliance (OTA) study, fewer online retailers are including “clear and conspicuous” unsubscribe links in email marketing. After analysing email marketing unsubscribe practices of the top 200 e-commerce sites based on revenue, the OTA found 81% of online retailers were using “clear and conspicuous” unsub links in emails, compared to 97% in 2015.
