Subaru of America, Inc. is sponsoring a multi-city mountain destination and lifestyle tour for winter enthusiasts.
Subaru WinterFest 2017 will feature 15 stops at 12 resorts where skiers, snowboarders, winter enthusiasts, and Subaru owners can enjoy live music, food and beverage, daily giveaways and gear demonstrations. Subaru is using the hashtag #SeizeTheSnowDays to promote the event.
The automaker takes pride in being a brand that facilitates passions, including winter sports, via all-wheel-drive vehicles that help to power skiers and snowboarders to their winter adventures, said Alan Bethke, senior vice president of marketing, Subaru of America Inc.
As part of a national partnership with POWDR Adventure Lifestyle Co., Subaru will bring WinterFest to North America's most celebrated winter mountain resorts. The WinterFest Tour is being executed by POWDR's event production group, Human Movement, an active entertainment company that specializes in fueling the adventure lifestyle through experiential programming.
Spanning 11 states across the country, Subaru WinterFest will feature live music sponsored by Harman Kardon, performed by local DJs and acoustic rock, indie-rock and bluegrass bands at each location, along with complimentary s'mores, craft OZO coffee and hot chocolate. Attendees will also be encouraged to participate in daily giveaways and to try the latest gear from partners Nordica, Lib Tech, Thule, Klean Kanteen and Under Armour.
Additionally, echoing its Love Promise commitment to both the outdoors and to supporting animals and pets, Subaru is teaming up with the National Ski Patrol to help create a scholarship fund that sends patrollers and their dogs to Wasatch Backcountry Rescue's avalanche dog training school. During the WinterFest events this season, for every Subaru information form received, Subaru will donate $1 to the scholarship fund. At specific WinterFest events, patrollers will also be staging avalanche rescue demonstrations with their dogs.
The schedule for Subaru WinterFest 2017 includes:
• Dec. 31-Jan. 1 – Copper Mountain Resort, Colo.
• Jan. 7-8 – Snowbird Ski and Summer Resort, Utah
• Jan. 14-15 – Snowshoe Mountain Resort, W.Va.
• Jan. 21-22 – Jack Frost Big Boulder, Penn.
• Jan. 28-29 – Wisp Resort, Md.
• Feb. 4-5 – Boyne Mountain Resort, Mich.
• Feb. 11-12 – Snowshoe Mountain Resort, W.Va.
• Feb. 18-19 – Big Sky Resort, Mont.
• Feb. 24-25 – Boreal Mountain Resort, Calif.
• Feb. 26 – Sierra-at-Tahoe Resort, Calif.
• March 4-5 – Lee Canyon, Nev.
• March 11-12 – The Summit at Snoqualmie, Wash.
• March 18-19 – Copper Mountain Resort, Colo.
• March 25-26 – Snowbird Ski and Summer Resort, Utah
• April 1-2 – Mt. Bachelor, Ore.