Geometry Global tapped Sarah Todd, currently CEO of Geometry Global UK, as global client leader and head of shopper marketing EMEA. As global client leader, she will drive strategic brand development
and delivery for global clients across 56 markets. As head of shopper marketing EMEA, she will establish Geometry shopper marketing across the region. Todd will remain based in London. A marketing
practitioner for 20 years, Todd has worked on brands like GSK, P&G, Danone, Philips, Heineken, Toyota, Microsoft and HP.
Michelle Whelan, former managing director and founder of M&C
Saatchi Shop, succeeds Todd as CEO of Geometry as UK. Whelan brings more than 20 years of experience to her new position, having worked on brands like Coca-Cola, Mondelez, PlayStation, Shell and
Philips. In 2015, Whelan launched M&S Saatchi Shop and landed business from Unilever, Mondelez, Pernod Ricard and Dixons Carphone. Prior to that, she was joint managing partner of Arc