Forcepoint is partnering with Mechanica to introduce new brand positioning now that the cybersecurity company has spun-off from defense contractor Raytheon.
“Protecting the Human Point" is designed to shift away from technology-oriented messaging to focus on people and human
behavior as they interact with business data and intellectual property.
The campaign overhaul includes brand naming and positioning, product renaming, and a new website. The multi-channel campaign creative runs across broadcast and digital video, social media, out-of-home and print advertising.