• by Larissa Faw , August 17, 2017

The U.S Department of Health and Human Services' Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council and agency Campbell Ewald are using humor to raise awareness about the role father's play in the lives of their children.

The #DadJokesRule public service campaign coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. The clips feature kids re-telling their favorite jokes and end by directing fathers to Fatherhood.gov where users will find tips, tools, information and jokes to help them get more involved with their kids.

"Our goal has always been to demonstrate how the smallest moments can make a difference in a child’s life," says Jo Shoesmith, Chief Creative Officer, Campbell Ewald. "And throughout our work with the NRFC, we’ve always strived to show how easy it is to find those moments."

The Ad Council is distributing the new PSAs to media outlets nationwide, and they will also be made available through PSACentral.org. These videos and radio spots support earlier out-of-home, online and print messaging that launched earlier this summer.