The Wall Street Journal and its agency, The&Partnership, are introducing the “Good Things Come To Those Who Don’t Wait" campaign to entice new subscribers. WSJ is doubling down on domestic prospects with this nationwide campaign. The "pro-action" creative is designed to convey how the publication inspires both subscribers and aspiring leaders. The campaign kicks off with “The Runner,” a film airing nationwide on TV, cinema, social and online, that depicts someone who from birth has never stopped moving, driven by their ambition.
With gender equality a hot topic within both the media and advertising, the spot made a conscious effort to represent women both in front and behind the scenes. The spot was directed by Ellen Kuras, a Journal reader herself and producer with The Corner Shop. Having made her career in a largely male-dominated industry, Kuras made sure that the female protagonist in the spot felt "authentic, likeable, relatable and inspiring."
Have a look here.
This film is supported with OOH media placements as well across social media via #dontwait hashtag.