YouTube is reportedly looking to raise rates for spots in the reserved media tier by upwards of 20%. “In return, YouTube will ensure that the placements those clients pay for will come on videos
that are brand-safe and appropriate for each brand’s target audience,”
Tubefilter writes, citing a paywall-protected story in
Business Insider. “In addition to ads
sold directly by YouTube, inventory controlled by third parties would likely see its own price hike.”
Read the whole story at Tubefilter »
