• by Tanya Gazdik , April 30, 2018

Hyundai Motor Co. and Bloomberg Media Group are extending their partnership an additional three years.  

A new global “Art + Technology” digital video series launches May 7 and explores how artists around the world are adopting technology in their art form. A one-minute teaser video is live on the home page. 

The series, featuring a line-up of global artists who are founding a new genre using technology in their art form, will include a total of 108 episodes produced over the next three years. Bringing art and technology to life, the soundtrack for the series will be created entirely by artificial intelligence, produced by music partner, Jukedeck, a UK-based AI-music startup. 

The videos will stream globally on Bloomberg's digital platforms via Bloomberg.com and the Bloomberg mobile app. Designed and produced for digital, each 3- to 4-minute documentary-style episode will profile a new artist, highlighting the latest technologies such as artificial intelligence, data, virtual reality and 3D printing.

Featured artists include Ross Goodwin, Memo Akten and Refik Anadol. It follows the critically acclaimed ”Brilliant Ideas” television series, created in partnership with Hyundai Motor.

Hyundai Motor and Bloomberg share a commitment to the arts, says Justin B. Smith, CEO of Bloomberg Media Group. 

"With Bloomberg's ability to create unique, compelling content, coupled with our global, multi-platform media offering, Art + Technology will inspire Bloomberg's influential audience who are deeply interested in the intersection of art and technology,” Smith says in a release. 

The series speaks to both company’s businesses, says Wonhong Cho, Hyundai Motor Company chief marketing officer.

“We have always been a strong supporter of the arts globally and our commitment is a reflection of our values fostering innovative thinking and technology,” Cho says in a release. “Together with Bloomberg Media Group, we hope to accelerate many possibilities and inspiration in the future era of art and technology.”

Bloomberg Media Group, the consumer-facing media organization of Bloomberg LP, is a leading global business and financial media company reaching a premium audience of more than 80 million consumers.

With over 2,700 journalists and analysts across 120 countries, Bloomberg Media Group connects influential audiences to news, ideas and intelligence across every platform: digital, TV, radio, print and live events.