The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive pitch.
There was no incumbent AOR, as the Washington, DC-based trade group has worked with a number of agencies to develop individual campaigns.
Publicis New York will be responsible for promoting the usage of OOH media to the U.S. ad industry. The anticipated media elements will focus primarily on OOH, including digital OOH, and are expected to launch mid-September.
The OAAA represents more than 90% of the U.S. OOH industry based on revenues.