• by Alex Weprin , October 2, 2018

The supply-side video advertising company Beachfront has tapped Chris Maccaro to serve as CEO.

Maccaro most recently served as vice president and head of emerging markets for Oath, Verizon’s media unit.

“Chris is a great fit for Beachfront because he understands the digital video advertising needs of premium publishers and tier one brands, while remaining mindful of the importance of keeping the viewing experience pristine for consumers,” said Beachfront founder and president Frank Sinton, in a statement to Digital News Daily.

Beachfront sold a majority stake in the company late last year to PSP Partners—founded by former U.S. Commerce Secretary Penny Pritzker—and Growth Catalyst Partners.