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Keith Weed Advises Holding Companies To Integrate Their Services

  • The Drum, Tuesday, December 11, 2018 8:16 AM
Unilever's marketing boss, Keith Weed, has offered the holding companies some parting advice as he prepares to retire in May. The Drum reports he believes holding companies must ensure their agencies cooperate with one another so a client can pick and choose a seamless service that works off a single P&L.

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