The NFL's New Trash-Talking Campaign

The NFL is raising awareness for this year's Thursday Night Football by using real fans wearing branded merchandise as they show their love for their respective teams. The "We're All Rivals Here" creative, developed with 72andSunny LA, features passionate fans that were filmed simultaneously to enable them to trash-talk each other in real time to illustrate this season's division rivalries. Director Peter Berg used a combination of traditional casting calls, call-outs by NFL teams and social media to find these fans. 

“We're All Rivals Here” airs on broadcast with new ads rolling out ahead match-ups, during the regular season through December 12.

Next story loading loading..