• by Steve McClellan  @mp_mcclellan, May 30, 2021

P33 a nonprofit focused on promoting the Chicago area as a major tech and innovation hub is launching its new ‘Come Back To Move Forward’ campaign. In partnership with World Business Chicago and local tech employers, the aim is to recruit 10,000 tech professionals to the region over the next two years.

The broader recruitment initiative aims to connect mid-career, “cream of the crop” tech talent by providing visibility and access to networking and lucrative job opportunities at Chicago’s most innovative startups and corporations.  Participants include tech giants like Google and Microsoft, Chicago Fortune 500 companies such as Allstate and Motorola, as well as the emerging tech companies including Amount, M1 Finance and Oak Street Health.   

P33 is working with several agencies on the campaign including Independent creative agency 50,000feet which is handling creative duties and performance marketing agency Rise Interactive which has been tapped for media chores.

Edelman is working on the PR aspects of the effort and Human Predictions is devising a targeted email marketing and recruiting program. Hunt Club is providing additional recruiting support.

The national ad campaign will span channels including Facebook, Instagram, Display / video ads (purchased programmatically), DOOH and social media.

The main idea is to connect with tech professionals across the country—particularly those that might have ties to the Chicago region—and communicate the opportunities of starting and building their careers in the Chicago area.

The media plan targets tech professionals, specifically in Cloud, engineering or data related fields, particularly those potential “boomerangs” with Chicago roots or other connections.

The campaign, which launched this week, utilizes Peer to peer video content, programmatic digital ads and targeted social media. It is running in areas with high concentrations of tech talent including San Francisco, Los Angeles, Denver, Boston, New York, Seattle and Austin.