• by Ray Schultz , December 14, 2021

Lawyers and companies spend a great deal of effort trying to understand laws like GDPR and the California Consumer Privacy Act (CCPA). But 71% of U.S. consumers are unaware of these attempts to protect them, according to new research from Ground Labs.  

Moreover, the same percentage never or only rarely reads disclaimers about how their data is being used.  

Still, 39% want increased government regulations around data privacy. And they are careful with their information — 38% never provide their personal data and 40% are unlikely to provide it even when a company requests it. 

With good reason — 23% say they have had their data compromised in a breach, but have continued working with the affected company. 

On a more positive note, 68% believe data protection is a shared responsibility between the customer and the company. 

“These new findings underscore the need for businesses to make a strong commitment to their customers when it comes to keeping their data safe, protected and private, in order to inspire customer trust,” concludes Stephen Cavey, co-founder-chief evangelist at Ground Labs.

Ground Labs surveyed 1,000 U.S. respondents of all ages and genders through the Google Surveys Publisher Network during August and September 2021.