Go Addressable Offers Industry Guidelines
- by Karlene Lukovitz @KLmarketdaily, June 1, 2022
Go Addressable, the industry initiative launched a year ago by TV distributors to advance addressable advertising, has released a set of recommended industry guidelines.
The guidelines — among the first to try to establish uniformity in practices — span addressable types, creative format, creative length, data matching and attribution vendors, …
