• by Fern Siegel , November 28, 2022

Paradise Advertising & Marketing Inc. promoted its Chief Strategy Officer Rudy Webb to president of the agency, which focuses on tourism and hospitality marketing.

Webb, a 14-year agency vet, will work closely with the company’s co-owners, Barbara Karasek, Chief Executive Officer, and Tony Karasek, Chief Operations Officer.

"When I started, we had 15 team members all working from our St. Petersburg office and we primarily serviced Florida-based clients. Now with 53 team members strong, in 12 states and clients in about just as many, we are determined to remain nimble, boutique and client-focused,” Webb said. "Our growth is exciting for us, but even more so for the clients and communities we serve.”

Webb will ensure the agency contributes to DEI, sustainable and regenerative tourism practices.

Founded in 2002, the full-service marketing agency concentrates on consumer-focused brands. Client work includes Global Polo Entertainment, Visit Savannah, Amelia Island and Bubba Gump Shrimp Co.