"To paraphrase Norma Desmond in 'Sunset Boulevard': 'Öpnonated is ready for its close-up,’” said Mark Fitzloff, founder and executive creative director of the Portland, Oregon agency.

That's why the creative shop just named Kate Higgins as Chief Growth Officer, the first such role for the 6-year-old company.

More recently, Higgins focused on business development and growth for Erich & Kallman. Before that, she held agency posts at MullenLowe, Crispin Porter + Bogusky, Carmichael Lynch and Fallon.

Higgins joins Öpnonated at a key time. The company has sustained double-digit revenue growth every year in business.

"It feels like cheating to have such amazing creative horsepower sitting on top of great strategic thinking. It’s time to pour some fuel on their efforts," she said.

Recent work includes a campaign for adidas that celebrated Patrick Mahomes’ sports journey in the brand’s latest installment of “Impossible is Nothing” and a campaign for Gen-Z fashion reseller DePop.  

Öpnonated's client roster also includes Dreyer's Grand Ice Cream (Drumstick), Nature's Way, Sabra and Pepsico.