Wavemaker has appointed Sindhuja Rai as CEO in Asia Pacific. Based in Singapore and reporting to Global CEO Toby Jenner, Rai joins the media agency from client Mondelez International, effective in September.  

 Rai will join the Wavemaker Global Executive team, as well as the GroupM APAC Leadership Team ExCo, and collaborate closely with GroupM and WPP leaders across the region.  

Rai currently leads global media investment & AMEA Consumer Experience at Mondelez International. She’s credited with boosting the food, snack and beverage giant’s media ROI, “driven by creative excellence, engaging brand activation and a constant consumer centric approach,” according to the company. 

With 20+ years in marketing, her experience also spans media agencies, among others Mindshare and Publicis Media.      

Toby Jenner, Global CEO at Wavemaker said, “I’d like to thank Mondelez and Jon Halvorson in particular for supporting Sindhuja’s transition from Mondelez to Wavemaker. It’s all credit to Jon how highly regarded Sindhuja is . . . She knows our business well from our relationship with Mondelez, and her regional leadership and global sensitivity make her ideally positioned to take Wavemaker to the next level.”