U.S. Soccer, Volkswagen Launch #WeBelieve Effort

Taking a page from the Apple TV+ show “Ted Lasso” and its "Believe" sub-plot,  Volkswagen and the U.S. Soccer Women’s National Team are launching a campaign themed #WeBelieve.

With Volkswagen’s help, fans can submit their messages of support, thanks and encouragement for the USWNT.

Messages can be posted online at, through the official U.S. Soccer app or via social media using the hashtag #WeBelieve.

“We hope these fan messages inspire the players as much as the team inspires our country," says Rachael Zaluzec, senior vice president, marketing and customer experience at Volkswagen of America in a release. 

The fan messages will be displayed across various USWNT environments in the lead-up up to and during the largest international soccer event of the summer beginning with the team’s send-off match against Wales, presented by Visa, on July 9 in San Jose, Calif. Messages will be displayed in the player tunnel as well as other prominent areas throughout the venue including on video board extensions and environmental signage at Fan HQ.



Fans can also purchase new 2023 USWNT merchandise at the U.S. Soccer Store.

Volkswagen of America, Inc. signed a multiyear partnership extension with the U.S. Soccer Federation in 2022, maintaining the automaker as the presenting partner of U.S. Soccer including its Men’s and Women’s National Teams, Youth National Teams and Extended National Teams. Volkswagen branding appears on the training and warmup tops of U.S. Soccer National teams, i

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