U.S. tourism organization Brand USA has selected Las Vegas-based R&R Partners as its paid media agency of record following a formal review.  

Working with the Brand USA team, the agency will lead the strategy, planning and buying for a full-funnel omnichannel international campaign to drive tourism to the United States.  

The agency is collaborating with Worldwide Partners agencies in the UK, Brazil and China to bring the campaign to those regions and beyond. 

For Brand USA, Worldwide Partners agency Ardmore (United Kingdom) will support Europe, the Middle East and Africa. Agency Hylink (China) will support the Asia-Pacific region, and Propeg (Brazil) will lead South America efforts.