WPP has acquired a 30% stake in Atlanta-based creative agency Majority. Term’s weren’t disclosed. 

Majority was founded in 2021 by CEO Omid Farhang and Hall of Fame NBA star-turned mogul Shaquille O’Neal, alongside Chief Strategy Officer Asmirh Davis and Chief Marketing Officer Jorge Hernandez.  

The agency’s business model combines multicultural talent with award-winning general marketing capabilities. 

In 2022, the agency added Chief Culture and Innovation Officer Brandon Butler. Majority's key clients to date include The Coca-Cola Company, the NBA G League and Match Group. 

Last year Majority was named among Fast Company’s most innovative companies, alongside WPP and Ogilvy. 

Majority specializes in “disruptive creativity that moves culture” across services including advertising, strategic planning, digital, branded entertainment, design, product innovation, experiences, art and activism.  

The agency has a diversity-led approach to hiring and developing talent based on the premise that greater diversity is a “competitive advantage for creating impactful marketing that lands in culture.” 

All of Majority’s C-suite and more than 75% of its employees represent the BIPOC and LGBTQ+ communities. The agency will make use of WPP’s new Atlanta campus which opened its doors this month.  

Farhang said, “Our first chapter was about creating fertile ground for a more diverse talent mix to do the best work of their lives. Our next chapter wants to be about expanding opportunity through scale, and with its global reach, leading capabilities and commitment to creativity, WPP is the ultimate partner to help us author it.”  

Mark Read, CEO of WPP, added: “We have been really impressed by the vision, market positioning and trajectory of Majority since its launch in 2021 ...We’re excited to be working with Omid and the team as they continue to do great work and change our industry.”