• by Fern Siegel , June 27, 2023

Purina Pro Plan partnered with Team Whistle on a new campaign: "Meet the Pets: High Performance Edition."

The ads promote Pro Plan Sport as the ultimate dog food for active canines. The ads stream on Whistle’s YouTube page and across its social-media handles.

Social extensions tailored to the interests of dog owners and sports fans will also run on TikTok, IG Reels, YT Short and FB Reels. In “This or That: Doggie Edition,” athlete's dogs pick between two options. In “Monday Like a Pro,” the dog and talent complete an obstacle course to show how the two work well together.

The first of two custom episodes of "Meet the Pets" features basketball star Tyrese Haliburton of the Indiana Pacers and his pup, Ames. The second features Chase Young, defensive end for the Washington Commanders and his two dogs.

"We want Purina’s Pro Plan Sport to be synonymous with fine-tuned nutrition for canine athletes," said Dan Poulos, brand manager at Purina.

Corey Radel, VP of brand partnerships at Team Whistle, added: "We felt giving Purina the ability to help showcase Tyrese and Ames’ relationship and the importance of nutrition to fuel their active lifestyle, something most people don’t get to see, was the most impactful way to bring in the brand and resonate with our fans."

Purina is part of Nestlé.

In April, Team Whistle launched its first short-form slate with content targeting millennial and Gen Z audiences. Content includes "Meet the Parents" and "Cold Calls."