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Albertsons Launches Pilot On Meta
- Supermarket News, Saturday, July 15, 2023 7:05 PM
With the aim of evolving its use of print circulars, Albertsons is going digital via new partnerships with Facebook parent company Meta and ad solutions company Kargo. "The pilot is replacing the traditional digital ads with ad campaigns on Facebook and Instagram in an effort to reach more shoppers on social," per Supermarket News. "The social campaigns serve up ads for local Albertsons stores, targeting users with relevant offers."
