• by Teresa Buyikian , October 3, 2023

Today Domino’s announced it has joined forces with Microsoft to collaborate on generative AI technology and cloud computing power. 

The companies will use the Microsoft Cloud and Azure OpenAI service to improve the ordering process through personalization and simplification. Domino's expects to begin utilizing generative AI-powered solutions in stores and with customers online within the next six months.

Domino’s has already been tooling around with data and AI capabilities with Microsoft as its primary cloud provider to modernize its in-store systems, with a generative AI assistant to improve personnel time spent on daily tasks such as inventory management, ingredient ordering and staff scheduling. Plans are in place to streamline pizza preparation and quality control with predictive tools.

"Our collaboration over the next five years will help us serve millions of customers with consistent … ordering experiences, while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable," said Kelly Garcia, Domino's executive vice president, chief technology officer in a release.

The chain has “big plans” to continue keeping up with changing consumer demands using Microsoft's AI capabilities, backed by Azure. As part of the collaboration, the two companies will create an Innovation Lab, where leaders from both companies meet with engineers to help speed up smart store and ordering innovations.

“Utilizing AI is table stakes at this point. Over the next few years, more and more of our online and real-world experiences and transactions will be backed by AI,” Stephen Fahlsing, managing director of digital agency and tech firm BonfireLA, told Marketing Daily. "Consumers will expect the type of results and outputs AI generates, whether they know it’s AI-generated or not.”