Ogilvy One, powered by data and AI, will serve as the global brand for Ogilvy’s customer experience and relationship service offerings to clients. 

Kent Wertime, a veteran Ogilvy executive, has been upped to Global CEO of Ogilvy One, a WPP company. 

Previously, Wertime led Ogilvy One in Asia. He also held various leadership positions in his 25 years with the company. He remains co-CEO for Ogilvy APAC. 

Ogilvy One’s leadership team includes Roberto Fara, who adds an expanded role as Global Creative Experience Lead for Ogilvy One, as well as Chief Creative Officer of Ogilvy Spain.

The agency offers numerous brand services, such as customer acquisition, service design, continuous commerce, CRM and loyalty. The focus is a next-gen approach to relationship design.

“Over the last decade, companies invested heavy in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role,” said Wertime.

Ogilvy One works with both B2C and B2B clients, including IBM, Mondelez, Nestlé, Unilever, The Coca-Cola Company, Verizon and Enterprise.