• by Joe Mandese  @mp_joemandese, March 20, 2024

Jeff Larson, a former CMO who joined Sandy Hook, CT-based Mediassociates as president in 2017, has been named CEO of the agency.

He succeeds Founder Scott Brunjes, who retains the role of chairman and primary shareholder of the agency, which he launched in 1996.

“When I met and ultimately hired Jeff as our first agency president, I was convinced he was the right person with the right vision to steer Mediassociates through its next phase of growth,” Brunjes said in a statement, adding, “Since then, under Jeff’s leadership, the results have been phenomenal. The agency has more than tripled in size."

In 2022, Larson was inducted as a MediaPost "All Star."

Before joining Mediassociates, Larson was CMO of food and wine retailer Stew Leonard's, and previously held senior marketing roles at Subway Restaurants and Procter & Gamble.