More Marketers Say They'll Boost Upfront Spending This Year
- by Robert Williams , April 11, 2024
About a quarter (27%) of marketers said they plan this year to spend “a bit more” or “much more” in the upfront marketplace than they did last year, according to a survey by media-measurement company iSpot.TV. That percentage compares with 21% who planned to increase spending in the 2023 upfront. …
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