Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
- by Robert Williams , April 29, 2024
Internet searches by consumers in response to TV advertising for fast-food restaurants is higher when the ad runs on linear TV rather than on a streaming platform, according to a study by media-measurement firm EDO.
Consumers were 5% more likely to engage with quick-serve restaurant (QSR), or fast-food, advertising on …
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