1)Â Engagement -- rather than "vanilla impressions," they want long visits with lots of click activity
2)Â Cross-platform -- offerings that extend beyond online to other media like radio, outdoor, etc.
3) Flexibility and customization -- every advertiser wants that unique treatment with a solution built just for them (of course that's hard to scale, Keane concedes).Â That also means flexibility in terms of data and research. 4)Â Branding, including use of video -- still small, but growing.Â Keane promises to return to this later.
5) The "math and science of advertising" -- something Keane says he learned to value during his four and a half years at Google.Â Analytics serves a broad group of constituents, including programming execs.