Todd Gordon has joined Initiative USA as senior vice president-director of national broadcast. Gordon, who joins from WPP's MediaCom unit, will lead national television negotiations and related duties
for Initiative clients including Hyundai/KIA, Bayer, Kao Brands, Showtime and ONDCP Network teams. He succeeds Kris Magel, who joined Initiative six months ago and has been promoted to executive vice
president overseeing all national television responsibilities for the agency. Senior Vice President-Broadcast Director Ray Dundas shares that role, and retains all of his client accounts.
