"Web Liquid's proactive nature, knowledge of the premium travel space and business acumen will help us communicate our dream of delivering a memorable travel experience where every detail matters," said Dale Moss, OpenSkies managing director, in a statement.
The Web Liquid campaign will use digital marketing techniques including social media and behaviour-centric digital media and creative. OpenSkies Web site (www.flyopenskies.com) is designed to share the excitement of building an airline from an insider's perspective and seek community input in the process.
--Tanya Irwin