National Public Media (NPM), the parent company of NPR, PBS and all public radio and television stations nationwide, will use software from Operative Inc. to manage all of NPM's online sponsorship and
underwriting campaigns.
NPM will use Operative Dashboard platform to handle Web display inventory management, forecasting and campaign reporting for Web sites and digital media
including NPR.org, NPR Mobile and PBS.org.
Operative's clients also include The Wall Street Journal, The Economist, MSN, Smart Money, iVillage and NBC Universal.
--Mark Walsh