Oddcast Launches Viral Campaign For Batman

  • July 14, 2008
Oddcast, of Elfyouself fame, has launched a viral marketing campaign promoting the new Batman movie.

To create the application, the New York-based Oddcast used its 3D VideoStar technology, which lets user easily insert faces in to the video experience, to commit ether themselves or their friend to Gotham's notorious Arkham Insane Asylum.

The promotion also features sponsors, including Verizon Wireless and Nokia.

Oddcast, a media technology company that develops conversational character products, and has had a number of successes, including its Elfyourself viral marketing campaign for OfficeMax, and its Monk-e-mail campaign for Careerbuilder.com.--Gavin O'Malley

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