• by Joe Mandese  @mp_joemandese, September 18, 2008

“Were going to see ourselves in a data driven marketing game,” he predicted during this morning’s “What Is Content” panel, and indicated that Google would play a larger role in that game.

Layers of information that can be pulled together that can create hihly targeted messages from the brand.

“I think Google has some great tools that will allow you to mash up some experiences or create brand environments that Google can throw millions of bodies at,” he said, describing the resulting marketing process as “media meshing” and “marketing mash-ups.”