• September 29, 2008

ClipBlast, the Web-wide video navigation and distribution platform, is partnering with Clearspring Technologies to distribute and track video widgets.

ClipBlast will use the Clearspring platform to distribute widgets that provide custom video content, channels and playlists. The widgets will feature the ClipBlast Intelligent Index, which enables users to pull video from thousands of sources and play the content from any Web page, social profile, blog or other Web location. Clearspring's real-time analytics tools will track and monetize the widgets and their activity.

The partnership increases the reach of Clearspring's widget syndication platform, which enables content providers and marketers to quickly repackage existing content and services as viral widgets and distribute them across multiple platforms to reach new audiences.--Tanya Irwin