The introduction of the Chick-fil-A Pez dispenser furthers the chain's "Eat Mor Chikin" marketing campaign, which includes roadside billboards, in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.
In 2007, the Chick-fil-A "Eat Mor Chikin" Cows were recognized as one of America's most popular advertising icons in a public vote sponsored by Advertising Week, becoming the newest members of New York's Madison Avenue Advertising Walk of Fame.
The Cows and their witty messages
also have contributed to Chick-fil-A's business, says the company, as the chain's sales have more than quintupled since the Cows' first full year as unofficial icons for the brand, from $502 million
in 1995 to more than $2.64 billion in 2007.--Nina M. Lentini
advertisement advertisement